Shop Sales Assistants: Jobs in Demand in Europe (2025)

Shop Sales Assistants is an official occupation group (ISCO-08 code 5223) used by the International Labour Organization and Eurostat.

  • Salesperson (retail establishment)
  • Salesperson (wholesale establishment)
  • Shop assistant
9European countries report a shortage (EURES 2025)
14countries report a surplus
55,181open job ads right now in Germany and Sweden
5223ISCO-08 occupation code
Short answerIn the 2025 EURES report on labour shortages, 9 European countries reported a shortage of shop sales assistants: Belgium, Cyprus, Denmark, Germany, Italy, Malta, Netherlands, Romania and Slovakia. 14 reported a surplus: Austria, Belgium, Bulgaria, Czechia, Finland, France, Greece, Hungary, Latvia, Lithuania, Luxembourg, Portugal, Slovakia and Sweden. Belgium and Slovakia appear in both lists, which usually means shortages in some regions and surpluses in others.

Latest shop sales assistants job ads

Real vacancies from the official public employment services, updated daily. Job titles are translated into English automatically; the full ad opens on the official site in German or Swedish (your browser's translate button turns it into English).

Germany

54,175 open ads
  • Sales assistant
    German title: Verkäufer
    Magowsky Warenhandels GmbH · Detmold · Posted 2026-10-18
  • Sales Assistant
    German title: Verkäuferin
    Edeka Frischemärkte Sabine Kelz e.K. · Oberkrämer · Posted 2026-10-18
  • Sales Assistant
    German title: Verkäuferin
    Edeka Frischemärkte Sabine Kelz e.K. · Kremmen · Posted 2026-10-18
  • Sales assistant
    German title: Verkäufer
    NORMA Lebensmittelfilialbetrie · Wangen im Allgäu · Posted 2026-10-17
  • Sales assistant
    German title: Verkäufer
    ALDI SÜD Dienstleistungs- SE & Co. oHG · Neuwied · Posted 2026-10-17
  • Sales assistant
    German title: Verkäufer
    ALDI SÜD Dienstleistungs- SE & Co. oHG · Walluf · Posted 2026-10-17

Source: Bundesagentur für Arbeit (German Federal Employment Agency). Ads are written by employers; Placeivo does not check them. See all ads in Germany

Sweden

1,006 open ads

Source: Arbetsförmedlingen (Swedish Public Employment Service). Ads are written by employers; Placeivo does not check them. See all ads in Sweden

Where shop sales assistants are needed in Europe

CountryEURES 2025Average gross pay, all service and sales workers (2022)1-bed rent in the capital
CyprusShortageNot yet verifiedNicosia: €750
DenmarkShortage€3,491 a month *Copenhagen: €1,800
GermanyShortage€2,479 a monthBerlin: €1,350
ItalyShortage€2,003 a month *Rome: €1,300
MaltaShortageNot yet verifiedValletta: €1,050
NetherlandsShortage€2,491 a monthNot yet verified
RomaniaShortage€767 a month *Not yet verified
BelgiumShortage and surplusNot yet verifiedBrussels: €1,150
SlovakiaShortage and surplus€1,090 a monthBratislava: €910
AustriaSurplus€2,397 a month *Vienna: €1,250
BulgariaSurplus€510 a monthSofia: €650
CzechiaSurplus€1,124 a monthPrague: €1,250
FinlandSurplus€2,706 a month *Helsinki: €1,150
FranceSurplus€2,279 a month *Paris: €1,550
GreeceSurplus€1,166 a month *Athens: €1,150
HungarySurplus€839 a month *Budapest: €910
LatviaSurplus€928 a monthRiga: €870
LithuaniaSurplus€1,166 a monthVilnius: €830
LuxembourgSurplusNot yet verifiedLuxembourg: €1,900
PortugalSurplus€1,014 a month *Lisbon: €1,400
SwedenSurplus€2,906 a month *Stockholm: €2,100

Pay: Eurostat Structure of Earnings Survey 2022, mean gross monthly earnings of all service and sales workers in each country, in euros. This is the average for the whole occupation group, not for shop sales assistants alone, and before tax. * Firms with 10 or more employees only. Rent: Eurostat, good-quality 1-bedroom flat in the capital, 2025.

What shop sales assistants do

Shop sales assistants sell a range of goods and services directly to the public or on behalf of retail and wholesale establishments, and explain the functions and qualities of these goods and services.

Typical tasks

  • Determining customer requirements and advising on product range, price, delivery, warranties and product use and care
  • Demonstrating and explaining to customers the establishment's goods and services
  • Selling goods and services, accepting payment by a variety of payment methods, preparing sales invoices and recording sales using cash registers
  • Assisting with the ongoing management of stock such as product inventories and participating in stock takes
  • Stacking and displaying goods for sale, and wrapping and packing goods sold

Finding shop sales assistants jobs in Europe

  • EURES is the official job portal of the EU public employment services. The search above looks for "Shop assistant".
  • Some jobs are regulated professions: before you can work, your qualification may need to be recognised in the new country.
  • If you are not an EU/EEA citizen you will usually need a work permit or a visa such as the EU Blue Card. Check the rules of the country's immigration authority.

Cost of living where the jobs are

Take-home pay needed to rent a good 1-bedroom flat in the capitals of countries reporting a shortage:

About this data

  • Shortage and surplus: European Labour Authority, EURES Report on labour shortages and surpluses 2025, annex table 21 (published 2026). Each country's public employment service reports which occupations it finds hard to fill or in oversupply. Countries not listed did not report this occupation as either.
  • Definition, tasks and job titles: International Labour Organization, ISCO-08 structure and definitions.
  • Pay: Eurostat, Structure of Earnings Survey 2022 (earn_ses22_48), by occupation group.
  • Job ads: Bundesagentur für Arbeit (Germany) and Arbetsförmedlingen (Sweden), refreshed about once a day.

See all jobs in demand in Europe · Methodology